Doug is co-founder and creative director of Velocity Partners, the London- and New York-based, business-to-business marketing agency. Doug has written a lot about content marketing including ‘Insane Honesty in Content Marketing’ and ‘Crap: Why the Biggest Threat to Content Marketing is Content Marketing’.
Company Profile: Velocity is a buisness-to-business content marketing agency specialising in tech markets. They turn complex gobbledy-gook into compelling stories, then bring those stories to market in weird and wonderful ways.
Some of us work in glamorous jobs. Others work in deeply meaningful, altruistic, world-changing jobs. But most of us don’t.
Most of us work in pretty ordinary jobs in more or less dysfunctional companies. Doug Kessler has one of these jobs – he’s a business-to-business marketer – and, weirdly, he absolutely loves it.
This session is Doug’s attempt to figure out why. To answer questions like, “How can I have put so much of my life into such a patently not important thing?” and “What brings meaning to work, anyway?”
In answering these kinds of questions for himself, Doug will help you answer them too – as well as finding ways to honour the meaning in your work, in the choices you make every day.